What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Southern States Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Second Chance Pet Adoptions, SPCA of Wake County
UNC Children's Hospital

 Subaru Love Promise Heart

Love Promise Stories from Southern States Subaru

Subaru and Southern States Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru brings comfort to families  –  Krissy D

Southern States Subaru accompanied the Leukemia & Lymphoma Society to the Ronald McDonald House in Chapel Hill on Monday, July 16th. It was the first time any of the Subaru staff in attendance had participated in this 3rd annual delivery of blankets and kid's craft kits, and they were excited to be a part of it. Cathy Hall, at the Ronald McDonald House, loved the new look of the 80 blankets that were donated and delivered. She commented that they were able to give away many of the blankets from last year as presents for families during Christmas-time. RMH will distribute the blankets similarly this year, as needed throughout the summer and fall, and then the remainder will be gifted as a special Christmas surprise. The Ronald McDonald House is pleased to have another small piece of comfort to offer to families while they are away from home. They look forward to a continued partnership with Subaru and the Leukemia & Lymphoma Society.

Carlson Subaru Love Promise to Home for Children  –  Paul T

Carlson Subaru donated $30,000 to the School of Graphics Art at the Masonic Home for Children at Oxford, NC. First envisioned in 1875 by John H Mills, Superintendent of what was then referred to as Oxford Orphan Asylum, the School of Graphic Arts has grown over the years into a vibrant and integral part of campus life as well as an important partner to the local business community.Since its beginning over 140 years ago many students have learned the valuable trade which carried them into adulthood. Even more important than that was the work ethic learned here that has followed them every step of their lives whether they continued with their printing careers or not. Sharing the Love is a great program that Subaru has started and we are so thankful for all they do.

Subaru Cares about about those fighting cancer  –  Krissy D

On June 23rd, four generous Subaru employees accompanied me, from the Leukemia & Lymphoma Society, to the Ronald McDonald House (RMH) in Chapel Hill to deliver 80 blankets and 10 children's craft kits to families staying at the house. Staff at RMH were grateful for Subaru's kind donation which they'll save to share with families during the chilly fall and winter months to come. Children staying at the house will have the opportunity to enjoy the donated craft kits which were complete with crayons, paint, chalk, and more. It was a memorable experience and a touching example of Subaru's amazing culture of caring!

Fresh Start  –  S C

After a bitter divorce and 6 months of after shock, I walked into Southern States Subaru in Raleigh and met with sales agent Donnie Jackson. With only a minimal amount of info, I knew he understood my situation when he said: “You want a fresh start”. Within three hours of us working as a team and my getting a great price and sales manager Sean Stafford throwing in a few extras, I walked out of the dealership with Little Roo - a 2017 Forester. Donnie made the entire process easy, fun and simple which is exactly what I needed. I know my Little Roo is in good hands with Chuck Vasquez and the entire service department team as they are knowledgeable, eager to please and do excellent work. Now, every time I get behind the wheel, I feel good about my purchase of Little Roo, my beautiful life and I am reminded of my new motto: A Fresh Start

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,362 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 91 trees, 402 gallons of gasoline, 3,424 plastic bottles, and 15,747 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Share The Love  –  Casie W

We are so honored to have UNC Children's Hospital as our Subaru Share the Love Home Town Charity. UNC Children's helps children throughout the state of North Carolina, "no matter how critical or rare their challenges." Southern States Subaru could not be more proud to present this check to UNC Children's Hospital!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Southern States Subaru Customer Service That Is Truly Above and Beyond  –  Erin O

I just wanted to share my exceptionally pleasant experience in purchasing a Forester in May from Donald Jackson in Raleigh, NC. I have purchased many cars, and I have NEVER dealt with someone like Donnie. He was everything a car salesperson should be (but they rarely are). He was well informed about every vehicle about which I had questions, yet did not overload me with superfluous details (or--worse!--assume I didn't know what he was talking about because I'm a woman). He was extremely responsive (answered e-mails promptly even after 10:00 at night), but never pushy. He listened carefully to what I said I wanted and make great suggestions, but STILL encouraged me to drive multiple vehicles just to make sure I got the perfect one. The patience he demonstrated on my first day at the dealership never flagged throughout the WEEKS it took me to make up my mind and finalize the purchase. He was extremely friendly,laid-back and approachable, but always professional. And, lastly, he was HONEST. When I asked questions, I got straight answers instead of schmoozy ones and when I asked for price quotes, I got great ones (this is the ONLY time I've never felt the need to haggle over pricing)! Oh, and months later, he STILL answers my questions honestly, promptly and professionally. I never thought I'd be able to say that I felt like a car salesperson had my back or was looking out for my best interests, but that is EXACTLY what I would say about this experience!

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