What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Southern States Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Second Chance Pet Adoptions, SPCA of Wake County

UNC Children's Hospital

Did Southern States Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Southern States Subaru

Subaru and Southern States Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets — SPCA of Wake County - Samantha R

When 7-year-old Dalton was living alone as a stray, he was fighting against all odds to survive. Not only did he have to search daily for food and water, avoiding traffic and the other dangers of living outdoors, but he did it all while being almost completely blind. But then, Dalton had a lucky day. A Good Samaritan stumbled upon him and saw how much he needed help, so they scooped him up and brought him to a nearby shelter. And before long, Dalton was being transferred to SPCA Wake where he could get specialized veterinary care and have all the time he needed to find a forever family. When Dalton arrived at SPCA Wake, a comprehensive veterinary assessment revealed that Dalton’s condition was worse than initially thought. His eyes suffered from just about every illness and condition in the book. Severe and painful swelling, chronic infection, cataracts — Dalton suffered from it all. He needed veterinary intervention badly. Unfortunately, Dalton’s eyes were too far gone to be saved. So before long, both of his painful, failing eyes were removed, and for the first time, Dalton felt relief from the untreated conditions he’d been living with for so long. And we watched as Dalton was transformed. Without the burden of his painful condition, his personality was finally able to shine through. The shy, nervous dog we first met became a lively, playful pup content to zoom around the SPCA’s play yard for hours on end, happily greeting everyone he met, and sporting a big, goofy smile for the very first time. Dalton began working with SPCA staff adapting to the loss of his remaining eyesight. Our team helped Dalton learn new “blind dog tricks” such as whistle recall, so that when his adoption day came, he would be ready to navigate and settle into a cozy home life with his new family. But weeks passed, and Dalton still hadn’t found his forever home. That is until he entered the spotlight as an adoptable underdog for Subaru Loves Pets. With the help of our friends at Southern States Subaru and a swell of support and well wishes from online followers, Dalton caught the eye of a young woman looking for an extraordinary dog to call her own. And just like that, Dalton was on his way to explore his new home, meet his new dog brother, and cuddle up with his new mom, who was just as happy to have him as he was to have her. If his story had gone differently, the world might have never gotten to see the real Dalton. But now, with the help of Southern States Subaru, Dalton is safe and happy with a loving family who will protect and cherish him so that he can have the joyful, confident, and healthy future he was meant to have. Dalton is just one of countless pets whose lives have been transformed by the compassion and generosity of animal lovers willing to fight for the underdogs. With the help of Southern States Subaru, 389 dogs, cats, and small pets were adopted through SPCA Wake in October 2021 alone. That is 389 lives saved, 389 families touched, and 389 futures opened up for companion animals big and small, from all walks of life. These stories wouldn't be possible without the support of compassionate animal lovers like our friends at Subaru. We are incredibly grateful for the outpouring of care and love that has given these pets and their new families the gift of happy futures together. For each and every pet rescued and family expanded, it truly makes all the difference in the world.

SPCA of Wake County
Subaru Loves Pets — SPCA of Wake County

Absolute Heroes - Chris A

Dear Chris and our friends at Subaru, John describes you as “absolute heroes.” 13-year-old Conrad talks about your kindness. Since his liver transplant in 2016, Conrad’s family has spent 30 nights at the Ronald McDonald House. To hear Conrad and John talk about their journey and what a difference YOU made, watch the Subaru Hero Video: 2020 Hero Video for Southern States Subaru of Raleigh - YouTube I hope you’ll share this video with your team, as well as our deep gratitude. Thank you for your involvement, leadership and generosity – you make a world of difference for kids like Conrad and their families. Sending best wishes for happy and healthy holidays from our House to yours! Traci Traci Cortez Director of Events + Community Engagement Ronald McDonald House of Durham and Wake


Make a Dog’s Day - Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Humane Society of NWGA (Northwest Georgia)
Make a Dog’s Day

Subaru brings comfort to families - Krissy D

Southern States Subaru accompanied the Leukemia & Lymphoma Society to the Ronald McDonald House in Chapel Hill on Monday, July 16th. It was the first time any of the Subaru staff in attendance had participated in this 3rd annual delivery of blankets and kid's craft kits, and they were excited to be a part of it. Cathy Hall, at the Ronald McDonald House, loved the new look of the 80 blankets that were donated and delivered. She commented that they were able to give away many of the blankets from last year as presents for families during Christmas-time. RMH will distribute the blankets similarly this year, as needed throughout the summer and fall, and then the remainder will be gifted as a special Christmas surprise. The Ronald McDonald House is pleased to have another small piece of comfort to offer to families while they are away from home. They look forward to a continued partnership with Subaru and the Leukemia & Lymphoma Society.

Subaru brings comfort to families

Carlson Subaru Love Promise to Home for Children - Paul T

Carlson Subaru donated $30,000 to the School of Graphics Art at the Masonic Home for Children at Oxford, NC. First envisioned in 1875 by John H Mills, Superintendent of what was then referred to as Oxford Orphan Asylum, the School of Graphic Arts has grown over the years into a vibrant and integral part of campus life as well as an important partner to the local business community.Since its beginning over 140 years ago many students have learned the valuable trade which carried them into adulthood. Even more important than that was the work ethic learned here that has followed them every step of their lives whether they continued with their printing careers or not. Sharing the Love is a great program that Subaru has started and we are so thankful for all they do.

Masonic Home for Children at Oxford
Carlson Subaru Love Promise to Home for Children

Subaru Cares about about those fighting cancer - Krissy D

On June 23rd, four generous Subaru employees accompanied me, from the Leukemia & Lymphoma Society, to the Ronald McDonald House (RMH) in Chapel Hill to deliver 80 blankets and 10 children's craft kits to families staying at the house. Staff at RMH were grateful for Subaru's kind donation which they'll save to share with families during the chilly fall and winter months to come. Children staying at the house will have the opportunity to enjoy the donated craft kits which were complete with crayons, paint, chalk, and more. It was a memorable experience and a touching example of Subaru's amazing culture of caring!

The Leukemia & Lymphoma Society
Subaru Cares about about those fighting cancer

Fresh Start - S C

After a bitter divorce and 6 months of after shock, I walked into Southern States Subaru in Raleigh and met with sales agent Donnie Jackson. With only a minimal amount of info, I knew he understood my situation when he said: “You want a fresh start”. Within three hours of us working as a team and my getting a great price and sales manager Sean Stafford throwing in a few extras, I walked out of the dealership with Little Roo - a 2017 Forester. Donnie made the entire process easy, fun and simple which is exactly what I needed. I know my Little Roo is in good hands with Chuck Vasquez and the entire service department team as they are knowledgeable, eager to please and do excellent work. Now, every time I get behind the wheel, I feel good about my purchase of Little Roo, my beautiful life and I am reminded of my new motto: A Fresh Start

Fresh Start

Subaru Loves the Earth - E-Waste Event - Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,362 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 91 trees, 402 gallons of gasoline, 3,424 plastic bottles, and 15,747 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Subaru Loves the Earth - E-Waste Event

Share The Love - Casie W

We are so honored to have UNC Children's Hospital as our Subaru Share the Love Home Town Charity. UNC Children's helps children throughout the state of North Carolina, "no matter how critical or rare their challenges." Southern States Subaru could not be more proud to present this check to UNC Children's Hospital!

UNC Children's Hospital
Share The Love

April 1-30, 2015 E-Waste Recycling Event - Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

April 1-30, 2015 E-Waste Recycling Event